Good quality gets you trapped

How do you keep something given away? Do you put it on a shelf and forget eventually? Do you rather store it in a safe place so as not to get scratched?

It of course depends on what you are given away, but how would you do when you could have chance to get something free of charge which looks cool and even premium with a high-class image? You provably might want to feel like taking good care of it. 

Here is a free booklet issued by The Sage Gateshead, the concert hall with unique-shape appearance in North England, UK. I would say it looks like a dinosaur egg. This cool looking booklet of A4 size was created in celebration of the opening year of The Sage and in order to show what they are to let people know.


I was amazed by the quality of the booklet - all the colored glossy 50 pages, sophisticated pictures, simple but enough contents to expose who they are,,,,it's like a page-turner!

The Sage Gatehead is supported by both the government and private sectors so there are also advertisements in the booklet and the design of which never spoils other contents.

I fell into The Sage's trap: I put the booklet in an envelop and it has been kept in my shelf carefully so as not to be left with my fingerprints.