1 post tagged “royal opera house”

Visual attraction is one of the most important factors for advertisement of classical music since nobody can experience the 'product' until the performance is staged. How could customers be willing to buy a ticket without any guarantees the quality of the concert? If you are familiar with classical music, you could easily pick up a concert out of enormous numbers by counting on the name of a performer. But, if you are a beginner?

These are free booklets of season programs showing what Royal Opera House is playing at the season. The texture of papers is smooth and strong enough, and all pages are color printed. Yes, the first stage is passed: good quality gets you trapped. Look at the picture of front covers. A person and nature back. I don't pick up the real meaning of the design, but it is certain people might want to reach the eye-catching booklets.

'mmm, what is this for? looks beautiful, it might be interesting. I will take a look at it,,,,,'

Gotcha!

How about its inside? This is a back cover of the Spring Season 2007. I can tell this is taken at the back door of the building of Royal Opera House. A man on leather wear for a motorbike rider is sitting on the black box with wheels. This idea is not traditional and conservative for advertisement of classical music, but I love it!
Main contents showing each production are arranged in the same way: two-page spread for one production, a picture on the left and synopsis on the right. I bet creating those booklets are pretty costly, yet Royal Opera House concludes it is worth spending a lot of money for it. Its effect?

Royal Opera House made me spend 250 pounds for an opera and two ballet productions in 2007.